Announcement Video & Script
For nearly 15 years, health-conscious Atlantans have trusted CORE for instruction and teacher training in Pilates, Gyrotonic, Redcord and, more recently, for physical therapy.
We know that many members of our CORE community are eager to return to in-studio, equipment-based instruction with appropriate COVID precautions in place.
Since COVID, we have all imagined being back in a beautiful, airy, fully equipped, service focused studio with an expert, integrated team of instructors and physical therapists.
I am thrilled to announce that CORE will be making this vision a reality. We are merging with Activcore Druid Hills.
Activcore is a small, privately-owned group of physical therapy and performance-based training centers. Its Atlanta location is the former Studio Lotus, which was a highly-regarded Pilates and Redcord studio that joined Activcore in 2018.
CORE and Studio Lotus worked together closely through Power Pilates teacher training programming during CORE’s early years. I have stayed in contact with Lotus’s former owner, Danielle Reid, ever since our formal collaboration ended. She is now the Center Director at Activcore Druid Hills.
Activcore’s Founder, Ian Kornbluth, helped CORE set up its Redcord program nearly 10 years ago, when we were in our East Paces studio.
So as you can see, the roots of my relationship with Activcore are both long standing and deep.
Activcore’s mission is to dedicate our lives to improve yours. This mission, as well as their values and their approach to integrating fitness and physical therapy services, are a natural fit with CORE’s. I am so excited to be bringing our two exceptional teams together under one roof.
By joining forces, we will create a wellness center that offers you exactly what you want and need for your personal goals. Our merged studio will be greater than the sum of our two parts.
We will have:
Your choice of in-person or virtual sessions
A team of more than 15 instructors who teach Pilates, Gyrotonic, Redcord and Kettlebells
Four expert physical therapists
A strong, local leadership team made up of Center Director and Activcore Vice President of Human Resources Danielle Ried, Client Engagement Leader Heather Moffitt, and me, in my new role as Vice President of Performance Development for Activcore.
I hope you are as excited about this next step in CORE’s evolution as I am. It has been 11 months since we have been together in the studio, and I can’t wait to see you all in person again.
We will continue to communicate with you about our transition, but here are the key things you need to know now.
First, if you’re an active virtual client, discuss your needs and preferences with your instructor during your next session.
Second, whether you are currently active in our virtual studio or not, if you want in-studio sessions, fill out our in-studio reservation form. Please submit it at your earliest convenience as we anticipate high demand for limited studio-based instruction.
Third, Heather will start contacting clients the week of February 22nd to confirm availability for your preferred days and times and to discuss application of any credits on your account to your new membership at Activcore.
I am so grateful for the power of technology that allowed our community – both teachers and clients – to pivot to online instruction when COVID hit. Virtual teaching has its place, and I anticipate it is here to stay.
That said, staying exclusively online forever means that many in our community miss out things they need… the support of equipment… the power of face-to-face interaction and hands-on cuing… and the benefits of an integrated approach to fitness and physical therapy.
This merger means that we can have the best of all worlds – an in-person space plus a robust virtual studio – allowing you to get the workouts you want, and the care you need, all at a risk level you are comfortable with.
To reserve your spot in our new space, fill out your in-studio session reservation form now. It is linked below this video.
The vision that we’ve all held for the last 11 months – being back in a beautiful, airy, fully equipped, service-focused studio – is finally here. If you’re ready to be back with us in person, fill out your in-studio session reservation form today.